Through Spring Studios, Andreas Neophytou created the neon-inspired invite and identity for the DKMS Delete Blood Cancer charity gala that was held in New York earlier this month. The invite was printed as a lenticular that flicked between "Dream Big" and "Do Good".
"It all started when Mark Loy, owner of Spring Studios, kindly offered the services of the agency to the DKMS charity in good will," explains Andreas of the project. "Initially we were asked to design an invite to the gala event," he continues, "and I saw an opportunity to take an illustrative approach that could potentially also become part of the identity of the event itself."
Inspired by mid-century American culture, Andreas immersed his imagination in a golden era of optimism, bright lights, neons and streamline contours.
"Not only was this new modernist era one of great beauty but its ambitious minds brought great advances in science," says Andreas of the thinking behind his approach to the project. "Scientific breakthroughs such as the use of radioisotopes in medicine and industry, and the discovery of the structure of DNA were echoed throughout the design of the era and inspired an entire generation to shape the future and do good. The phrase Dream Big, Do Good seemed to capture this sentiment perfectly."
See more of Andreas' work here.