Karan Singh for Southeast Asian Games

Karan Singh was commissioned by Ogilvy Hong Kong to create a series of key visuals for the Southeast Asian Games 2019, which opened this week in the Philippines.

Inspired by the games slogan ‘We Win As One’ Karan created a suite of 19 key visuals, with a range of key visuals focusing on the Games’ ethos of togetherness, others on specific individual, group and Paralympic sports.

“I was tasked with creating a visuals for a series of key illustrations for the Games. The campaign celebrates inclusivity and diversity, and our goal was to capture this visually. The visual language was created through a combination of dynamic pattern, inspired by movement, and a bright palette of rainbow colours. The key visuals were inspired by sporting gestures and rituals, where multifaceted hands come together to communicate a sense of harmony.“

Karan’s work will be used across all media to promote the games for the campaign including large scale OOH advertising and event visuals throughout all the venues.

Take a look at more of Karan’s work here, or read more about the project in the Creative Review article here.

Client: Ogilvy Hong Kong:

Creative Director: Michele Salati

Art Director: Stratos Efstathiou