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Outline Artists illustration agency

Peepshow animates the Honey Monster


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Peepshow animates the Honey Monster

Outline Agency

Peepshow were approached by Finn Communications to create an animation for the 2017 rebrand of breakfast cereal Honey Monster Puffs. This is the first time that Honey Monster has been illustrated and animated so Peepshow opted for a hand-drawn approach to maintain the new illustrated look, combining the drawn animation of the character with some simple 3D props to give the world a greater sense of depth and complexity.

The resultant film, The Making of Honey Monster Puffs, follows Honey Monster through various elaborate, convoluted and potentially dangerous ways of taking grains of wheat all the way to the breakfast bowl.

Concept, design and animation by Peepshow.

See Peepshow's updated reel here.